I spent a lovely afternoon attending SK-II's "My First Compliments" Media Event at Robinsons Centrepoint on 29 March and Sheila Sim made her debut in Singapore as SK-II's newest global brand ambassador. Sheila was the star of this unique event celebrating the milestone skin and life transformation with SK-II. She looks really lovely in person and she was charming the audiences with her sweet smile and bubbly personality.
A big thank you to SK-II for inviting me to the event and hopefully i will have the chance to attend more such future events :) I could not resist taking some pictures during the event and thanks to my friend who went with me to the event and helped me to take such lovely pictures.
Sheila also unveiled a first-ever My First Compliments Photo exhibition during the event which captured key highlights of her modeling career, culminating in her inaugural role as the new paragon of crystal clarity - a testimony of the success stories that SK-II has given to women.
"The collaboration with supermodel Sheila Sim makes perfect sense because we feel that she embodies a modern interpretation of beauty that's very au courant yet authentic. We are confident that she will bring the message of crystal clarity to a new generation of women through her inspiring stories of transformation - both in skin and life,"
Samuel Kim, Vice-President, ASEAN & Asia Development Markets, Procter & Gamble Asia, on SK-II's choice of its latest ambassador.
I enjoyed the session where the beautiful yet humble Sheila shares her discovery of SK-II and her experiences using the products. She also shares some of her personal skincare tips and compliments she receives since using the brand.
She shared during the event that she started using SK-II way before she was approached to be its brand ambassador and she credits her crystal clear and 'tofu' skin to the Facial Treatment Essence, which is her trustworthy companion. Containing over 90% Pitera, it is a natural bio-ingredient that brings together over 50 types of skin nutrients working in combination to activate skin cell renewal. Also called 'miracle water' by its fans, Facial Treatment Essence has been proven to shift skin's five dimensions - texture, radiance, firmness, spot control and wrinkle resilience - to crystal clarity.
Her commitment to Facial Treatment Essence is apparently the secret to achieving a slew of first compliments from her friends, family and colleagues alike. She was delighted when she started receiving lot of compliments from her family, friends and colleagues.
"One of the first compliments i received after using SK-II was that my skin's texture became more refined, firmer and smoother and there was an overall improvement in the condition of my skin, something i had never experienced before with any other skincare brands. My friends complimented me on my skin's glowing radiance and when even my makeup artist and close friend, Clarence Lee, praised me for my healthy skin, i knew that SK-II had really transformed my skin - inside out," says Sheila.
"Despite being a celebrity model, Sheila is still very polite and well mannered. She is very respectful towards others and her sunshine personality brightens up the room. On set, Sheila is very versatile and can take on any look. Off set, she comes across as very genuine and sincere, and that is what people in the industry likes about her." Clarence Lee, Celebrity Make-up Artist and Owner of Hide & Seek
"What i like about Sheila is that she gives personality to the dress, and brings it to life. I can just throw her in anything and she will still look good in it," Keith Png, Fashion Designer of KOOPS and Owner of Hide & Seek
"Sheila is very real to herself and even though she holds a high profile in the fashion industry now, she still has no airs or qualms. Instead, she is very down-to-earth and honest. Her personality is like her dress sense - she is very colorful." Jeremy Tan, Festival Producer of Audi Fashion Festival 2009 - 2012
Here are some tips that Sheila shared during the event:
To Put Your Best Supermodel Face Forward:
1) Moisturize, moisturize, moisturize
For skin that has been over-exposed to environmental aggressors, unwind your skin by treating it with a mask, and moisturize it with the SK-II Facial Treatment Essence and Cellumination Essence EX - two of my favorite SK-II products. Also try the LXP Ultimate Perfecting Cream every night for added moisturisation.
2) Remove your makeup properly after a long day at work
Most women underestimate the importance of this routine task. The truth is, this understated step is key to ensuring your skin is adequately cleansed and prepped to absorb the best of skincare. I start by removing my make-up and cleansing my face with SK-II Facial Gentle Cleanser at the end of the day and always follow through with moisturizing products. Then, apply a thin layer of moisturiser and makeup base so that the makeup does not come in direct contact with your skin.
3) Indulge your skin if you're a frequent jet-setter
Always carry a facial mask on the plane to keep your skin in prime condition when you have to jet set for work, especially with changing climates and time zones. I make sure i bring along a face mask, when i'm on a plane. My current obsessions is the SK-II Skin Signature 3D Redefining mask as it can stretch to cover every part of my face, and it gives me face an instant lift!
5 Of Sheila's Emergency Skincare Tips To Tackle Common Problem Areas:
1) Facing an out of control zit or stubborn spot that simply refuses to go down? Soak a cotton pad with Facial Treatment Essence and place it on your problem area for ten minutes. It will make spots less visible!
2) Struggling with redness? Press a cool compress gently against your face for a few minutes to constrict the blood vessels and stop the inflammation.
3) For heavy eye-bags resulting from insufficient sleep? Apply SK-II's Skin Signature Eye Cream to keep skin hydrated and moisturized. If you have slightly more time, use SK-II's Signs Eye Mask that has been designed to revive the eye area and smoothen fine lines.
4) Shine that doesn't go away? Opt for a pressed powder compact that's gentle to your skin and doesn't clog your pores.
5) Facing dry tired-looking skin? Avoid wearing make-up to ensure the pores of your skin do not stay clogged. Indulge skin with Facial Treatment Mask for an instant boost of hydration.
Do also go to SK-II Facebook to see more lovely pictures of the event :)
(Source: SK-II media event press kit provided)